North American Announces New Indexed Universal Life Product

New Indexed Universal Life product offers consumers lifetime protection

West Des Moines, Iowa – January 29, 2025

North American Company for Life and Health Insurance®, member company of Sammons® Financial Group, Inc., is proud to unveil their enhanced Indexed Universal Life (IUL) product, Protection Builder IUL® 2. This highly competitive, next generation product is designed to combine a guaranteed death benefit1 with cash value growth potential. Protection Builder IUL 2 can help meet several financial goals, including legacy building, estate planning, and emergency funding.

“The enhancements we’re making to Protection Builder IUL 2 will make this product extremely competitive. At the time of launch, we expect this to illustrate among the top products in the space,” said Jerry Blair, president of Sammons Life Insurance Group. “Our message is clear: we’re here, we’re listening, and we’re providing competitive products that customers and producers are asking for.”

Protection Builder IUL 2 offers guaranteed death benefit protection up to age 1201 with the Premium Guaranteed Rider (PGR), available at issue only. If the PGR is not elected, the no-lapse guarantee (NLG) can be used to guarantee the death benefit during the specified NLG period. The product also offers improved competitiveness for guaranteed pricing and non-guaranteed performance and a 10-30% decrease in premiums for certain age, rate class and death benefit combinations.

“Six months ago, we launched Builder Plus IUL® 4. Today, we’re thrilled to be launching Protection Builder IUL 2,” added Blair. “As the names suggest, this product is keenly focused on those wishing to protect their legacy while also accounting for the flexibility and simplicity customers’ desire. Whether consumers are looking for accumulation, protection, or something in between, we have a competitive IUL solution that can help them reach their goals.”


About North American Company for Life and Health Insurance

North American Company for Life and Health Insurance® is a member of Sammons® Financial Group. They offer a comprehensive portfolio of term, universal life, and indexed universal life insurance products, as well as a wide variety of traditional fixed and fixed index annuities.

About Sammons® Financial Group, Inc.

The companies of Sammons Financial Group® help families and businesses by empowering futures and changing lives. Sammons Financial Group is employee owned with member companies that are among the most enduring and stable in the financial services industry. Sammons Financial Group is Midwest-based, with offices in Iowa, Illinois, Minnesota, North Dakota, Ohio, and South Dakota.

1 Subject to premium payment requirements

Indexed Universal Life Insurance products are not an investment in the “market” or in the applicable index and are subject to all policy fees and charges normally associated with most universal life insurance.

Protection Builder IUL® 2 is issued on form P100/ICC22P100/P100CA (policy), E101/ICC22E101, E103/ICC22E103, E104/ICC22E104, E108/ICC22E108, E109/ICC22E109/TR197, E110/ICC22E110/TR20904, E111/ICC22E111/TR20804, E114/ICC22E114, R100/ICC23R100, R101/ICC23R101, R102/ICC23R102, R103/ICC22R103, R104/ICC24R104, R106/ICC23R106 (riders/endorsements) or appropriate state variation by North American Company for Life and Health Insurance®, West Des Moines, IA. Products, features, endorsements, riders or issue ages may not be available in all states. Limitations or restrictions may apply.

Builder Plus IUL®4 is issued on form P100/ICC22P100/P100CA (policy), E100/ICC22E100, E101/ICC22E101, E103/ICC22E103, E104/ICC22E104, E105/ICC22E105, E109/ICC22E109, LR498, E110/ICC22E110/LR50704, E111/ICC22E111/LR50604, E113/ICC24E113, E114/ICC24E114, R100/ICC23R100, R101/ICC23R101 ,R102/ICC23R102, and R103/ICC22R103 and R106/ICC23R106 (riders/endorsements) or appropriate state variation by North American Company for Life and Health Insurance®, West Des Moines, IA. Products, features, endorsements, riders or issue ages may not be available in all states.  Limitations or restrictions may apply. 

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