Plan For Tomorrow | Finding the right life insurance match for you
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Finding the right life insurance match for you

Thursday 30 July 2020 | Reading Time: 5 minutes

If it’s your first time shopping for life insurance, there’s a good chance you may not know which option is the right one for you. Finding the best match requires some homework before you make your choice. Here’s a breakdown of the various life insurance options to help you figure out which one fits best.

Term life insurance

Term life insurance has level premiums that last for a set number of years (the term). This life insurance includes a death benefit in the form of a lump sum of cash that’s paid out to a beneficiary by the life insurance company if you die while this coverage is active. This lump sum can be used for a variety of things, such as burial expenses, mortgage, and debt payments, living expenses for your family, or donations, generally tax-free. Additionally, you may have the option to convert your policy to permanent coverage before the term ends. After the term expires the policy may either terminate or automatically renew annually. If your policy is slated to terminate at the end of the term period, then in order to continue the coverage you may renew for another term or shop for a new policy.

Policy highlights

  • It provides a generally tax-free death benefit for your loved ones.
  • Easy-to-understand.
  • Typically low-cost life insurance.

Is a term life insurance policy right for me?

Term life insurance is a great choice for most life insurance shoppers because it’s simple and cost-effective. If you’re on a tight budget, or you’re a young person age 20-30 who is just starting to build your financial future, term life insurance can be a good match for you.

Still not sure? Check out the video below to learn more about term life insurance.

Guaranteed universal life insurance

Guaranteed universal life insurance is permanent coverage that provides the ability to guarantee a death benefit to any age up to a maximum age as stated in the policy, as long as the premiums are paid and the policy remains in force. Guaranteed universal life is not designed to generate cash value.

Policy highlights

  • Can provide a guaranteed death benefit for your whole life.
  • Death benefit passes to beneficiaries generally tax-free.

Is a guaranteed universal life insurance policy right for me?

Anyone with a need for death benefit coverage who desires to buy a policy that can cover their entire life with less costly premiums compared to other permanent products.

Indexed universal life insurance (IUL)

Indexed universal life is insurance that offers death benefit protection, and the opportunity to earn tax-deferred interest on the interest credits linked to the performance of one or more stock market indices chosen. This feature gives you the potential for cash value accumulation plus, it offers downside protection in a poorly performing market because you do not participate directly in the stock market and the credited interest rate is never less than the minimum interest rate or zero percent (floor). The upside is limited by either an index cap rate or an index participation rate. The index cap rate is the maximum interest rate that could be credited to the policy. The index participation rate is applied to the index change in order to calculate the index credit. The premium paid in the policy is not directly invested in any index or the stock market.

Policy highlights

  • The death benefit is not generally subject to income taxes for the beneficiary.
  • It offers the potential to grow cash value.
  • The amount credited to the cash value grows tax-deferred without directly investing in the market.
  • Flexible, adjustable premium, and death benefit amounts as needs change.
  • It can be an expensive product depending on your goals.

Is an indexed universal life insurance policy right for me?

If interested in providing a death benefit for your beneficiaries with additional benefits, an indexed universal life insurance policy might be attractive to you for its upside growth potential and downside protection.

Watch the video below if you want to learn more about indexed universal life insurance.

Meet with an agent to help

Determining what type of policy is right for you can be complicated, but it doesn’t need to be done alone. If you’re feeling overwhelmed, contact an agent to help you better understand your options. You can find any agent easily by submitting your information on North American’s find an agent page.


Neither the company, nor any financial professionals acting on its behalf, should be viewed as providing legal, tax or investment advice. Please consult with and rely on a qualified legal or tax advisor before entering into or paying additional premiums with respect to such arrangements.

The tax-deferred feature of an indexed universal life policy is not necessary for a tax-qualified plan. In such instances, you should consider whether other features, such as the death benefit and optional riders make the policy appropriate for your needs. Before purchasing a policy, you should obtain competent tax advice both as to the tax treatment of the policy and the suitability of the product.

Indexed Universal Life Insurance products are not an investment in the “market” or in the applicable index and are subject to all policy fees and charges normally associated with most universal life insurance.

Life insurance policies have terms under which the policy may be continued in force or discontinued. Current cost of insurance rates and interest rates are not guaranteed. Therefore, the planned periodic premium may not be sufficient to carry the contract to maturity. The Index Accounts are subject to caps and participation rates. In no case will the interest credited be less than 0 percent. Please refer to the customized illustration provided by your agent for additional detail. The policy’s death benefit is paid upon the death of the insured. The policy does not continue to accumulate cash value and excess interest after the insured’s death. For costs and complete details, write North American Company for Life and Health Insurance, One Sammons Plaza, Sioux Falls, SD, 57193.

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Update: 8/2021